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The Internet and the birth of real consumer power
Home
Publications
The Internet and the birth of real consumer power
The Internet and the birth of real consumer power
LP
Leyland F. Pitt
Leyland F. Pitt
PB
Pierre R. Berthon
Pierre R. Berthon
Richard T. Watson
Richard T. Watson
George M. Zinkhan
George M. Zinkhan
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31 August 2002
journal article
Published by
Elsevier BV
in
Business Horizons
Vol. 45
(4)
,
7-14
https://doi.org/10.1016/s0007-6813(02)00220-3
Abstract
No abstract available
Keywords
BIRTH OF REAL
REAL CONSUMER POWER
INTERNET AND THE BIRTH
Cited by 117 articles