Sensory Analysis and Willingness to Pay for Craft Cider
- 21 December 2015
- journal article
- research article
- Published by Cambridge University Press (CUP) in Journal of Wine Economics
- Vol. 10 (3), 314-328
- https://doi.org/10.1017/jwe.2015.30
Abstract
We conducted a blind tasting sensory evaluation experiment and a chemical analysis of four craft hard apple ciders from the Pacific Northwest of the USA. Using the sensory and demographic data collected during the experiment, we estimated the consumer willingness-to-pay (WTP), using a contingent valuation model. Overall liking, taste, and aroma, from the sensory evaluation, as well as age of the sampler and if the sampler was a cider drinker, contributed positively to the WTP. In contrast, if the subject was a beer drinker this reduced their WTP. From the chemical analysis we found that tannin level had a positive effect on WTP, but an increased level of sweetness, as part of a ratio of specific gravity to acid, decreased consumer WTP. (JEL Classifications: C91, D12, L66, Q13)Keywords
This publication has 17 references indexed in Scilit:
- Evaluating the public perceptions of nuclear power in China: Evidence from a contingent valuation surveyEnergy Policy, 2014
- Wine as an Experience Good: Price Versus Enjoyment in Blind Tastings of Expensive and Inexpensive WinesJournal of Wine Economics, 2014
- Consumer Preferences and Willingness to Pay for Oak Attributes in Washington ChardonnaysAmerican Journal of Agricultural Economics, 2011
- Willingness to Pay for Sensory Properties in Washington State Red WinesJournal of Wine Economics, 2009
- Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind TastingsJournal of Wine Economics, 2008
- What Determines Wine Prices: Objective vs. Sensory CharacteristicsJournal of Wine Economics, 2006
- Consumer Attitudes to Genetically Modified Food in NorwayJournal of Agricultural Economics, 2004
- Current issues in the understanding of consumer food choiceTrends in Food Science & Technology, 2002
- Measuring Goodness of Fit for the Double‐Bounded Logit ModelAmerican Journal of Agricultural Economics, 1995
- Statistical Efficiency of Double‐Bounded Dichotomous Choice Contingent ValuationAmerican Journal of Agricultural Economics, 1991