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Are Loyalty Schemes a Manifestation of Relationship Marketing?
Home
Publications
Are Loyalty Schemes a Manifestation of Relationship Marketing?
Are Loyalty Schemes a Manifestation of Relationship Marketing?
Susan Hart
Susan Hart
AS
Andrew Smith
Andrew Smith
Leigh Sparks
Leigh Sparks
Nikolaos Tzokas
Nikolaos Tzokas
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1 July 1999
journal article
Published by
Taylor & Francis Ltd
in
Journal of Marketing Management
Vol. 15
(6)
,
541-562
https://doi.org/10.1362/026725799785045842
Abstract
No abstract available
Keywords
RELATIONSHIP MARKETING
Cited by 55 articles