Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight
- 26 May 2014
- book chapter
- Published by Springer Science and Business Media LLC
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- ¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?Cuadernos de Economía y Dirección de la Empresa, 2013
- Innovations in Retail Pricing and PromotionsJournal of Retailing, 2011
- Reducing Buyer Search Costs: Implications for Electronic MarketplacesManagement Science, 1997