Designing a long range marketing strategy for services
- 1 April 1980
- journal article
- Published by Elsevier BV in Long Range Planning
- Vol. 13 (2), 36-42
- https://doi.org/10.1016/0024-6301(80)90030-8
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- An applied theory for marketing industrial servicesIndustrial Marketing Management, 1979
- Toward a theory of professional service marketingIndustrial Marketing Management, 1978
- A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 1978
- Management Science in Industrial MarketingJournal of Marketing, 1978
- Breaking Free from Product MarketingJournal of Marketing, 1977
- Marketing Activities in the Service IndustriesJournal of Marketing, 1974