“We Are All Friends Here”
- 12 April 2012
- journal article
- Published by SAGE Publications in Journal of Management Inquiry
- Vol. 21 (4), 377-395
- https://doi.org/10.1177/1056492612439104
Abstract
This article explores normative control in a culture of friendship. In-depth qualitative data gathered at a management consultancy firm reveal how management seeks to foster informal, intimate, and apparently egalitarian relations with employees. This is conceptualized as a culture of friendship, indicative of broader trends toward individuality, choice, and antiauthoritarianism. Through a comparison with family culture, the paper develops how in a culture of friendship, despite the emphasis on freedom, openness, and spontaneity, normative control is accentuated and extended, involving certain paradoxes and reinforcing control circles.Keywords
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