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The Motivational Impact of Sales Quotas on Effort
Home
Publications
The Motivational Impact of Sales Quotas on Effort
The Motivational Impact of Sales Quotas on Effort
JC
Jhinuk Chowdhury
Jhinuk Chowdhury
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1 February 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(1)
,
28
https://doi.org/10.2307/3172511
Abstract
A conceptual framework is presented that resolves some of the conflicts and inconsistencies in the various paradigms pertaining to goal setting. Hypotheses abou...
Keywords
CONCEPTUAL FRAMEWORK
GOAL SETTING
INCONSISTENCIES
MOTIVATIONAL IMPACT
SALES QUOTAS
VARIOUS PARADIGMS
HYPOTHESES ABOU
PARADIGMS PERTAINING
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Open Access
Cited by 51 articles