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Consumer Appraisal of Retail Price Advertisements
Home
Publications
Consumer Appraisal of Retail Price Advertisements
Consumer Appraisal of Retail Price Advertisements
JF
Joseph N. Fry
Joseph N. Fry
GM
Gordon H. McDougall
Gordon H. McDougall
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1 July 1974
journal article
research article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(3)
,
64-67
https://doi.org/10.1177/002224297403800311
Abstract
Consumers tend to be skeptical about retail price advertisements … why?
Keywords
RETAIL PRICE
SKEPTICAL
CONSUMERS TEND
CONSUMER APPRAISAL
APPRAISAL OF RETAIL
ADVERTISEMENTS CONSUMERS
All Articles
Open Access
Cited by 26 articles