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The Role of Advertising in Consumer Decision Making
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The Role of Advertising in Consumer Decision Making
The Role of Advertising in Consumer Decision Making
DK
D.Prasanna Kumar
D.Prasanna Kumar
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1 January 2013
journal article
Published by
IOSR Journals
in
IOSR Journal of Business and Management
Vol. 14
(4)
,
37-45
https://doi.org/10.9790/487x-1443745
Abstract
No abstract available
Cited by 18 articles