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An Assessment of CAD: A Personality Instrument Developed Specifically for Marketing Research
Home
Publications
An Assessment of CAD: A Personality Instrument Developed Specifically for Marketing Research
An Assessment of CAD: A Personality Instrument Developed Specifically for Marketing Research
JN
Jon P. Noerager
Jon P. Noerager
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1 February 1979
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 16
(1)
,
53
https://doi.org/10.2307/3150874
Abstract
No abstract available
Keywords
PERSONALITY INSTRUMENT
MARKETING RESEARCH
INSTRUMENT DEVELOPED
DEVELOPED SPECIFICALLY
ASSESSMENT OF CAD
Cited by 15 articles