Competitive Strategy and Performance of Firms in the U.S TV Set Industry: 1950-1960.

Abstract

This is an empirical study of patterns of success and failure in the TV Set industry for the period 1950-60. Using as a backdrop a conceptual model of competitive strategy in the industry developed by the author elsewhere, the study contains an extensive statistical analysis which was restricted primarily to quality (of set performance), price, and advertising. The study found quality to be the most important factor of success in the industry.