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Globalization and trends in international marketing research in Asia
Home
Publications
Globalization and trends in international marketing research in Asia
Globalization and trends in international marketing research in Asia
Thomas Tsu Wee Tan
Thomas Tsu Wee Tan
TL
Tan Jee Lui
Tan Jee Lui
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31 October 2002
journal article
Published by
Elsevier BV
in
Journal of Business Research
Vol. 55
(10)
,
799-804
https://doi.org/10.1016/s0148-2963(00)00219-8
Abstract
No abstract available
Keywords
GLOBALIZATION
INTERNATIONAL MARKETING RESEARCH
ASIAN MARKETING RESEARCH
CONSUMER BEHAVIOUR
Cited by 5 articles