How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis
- 31 December 2004
- journal article
- Published by Elsevier BV in Journal of Retailing
- Vol. 80 (4), 279-287
- https://doi.org/10.1016/j.jretai.2004.10.004
Abstract
No abstract availableKeywords
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