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Will Products Look More Attractive When Presented Separately Or Together?
Home
Publications
Will Products Look More Attractive When Presented Separately Or Together?
Will Products Look More Attractive When Presented Separately Or Together?
CH
Christopher K. Hsee
Christopher K. Hsee
FL
France Leclerc
France Leclerc
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1 September 1998
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 25
(2)
,
175-186
https://doi.org/10.1086/209534
Abstract
This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolat
Keywords
JUDGMENT
HURT
LOOK
UNATTRACTIVE
SIDE
JOINT EVALUATION
JUXTAPOSED
FOCAL OPTIONS
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Cited by 186 articles