Business School Education: Some Thoughts and Recommendations
- 1 March 1993
- journal article
- Published by Informa UK Limited in Marketing Education Review
- Vol. 3 (1), 1-9
- https://doi.org/10.1080/10528008.1993.11488389
Abstract
Six objectives for business school education are proposed: critical thinking, cross-functional competence, communication skills, global and cultural awareness, full competence in a discipline, and technological competence. Ten recommendations are made for achieving these objectives. They involve changing the business core curriculum and require cross-disciplinary faculty involvement.Keywords
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