The paper analyses new sensibility discourse as a social and discursive practice. Axiological characteristics of new sensibility discourse include expression of feelings and emotions, new emotional practices, reaction of a person to the undergone experience, and new genres. Alongside that new sensibility discourse is an institutional, linguistic and pragmatic embodiment of emotional culture. The author analyses genres, forms of communicative behaviour, lexical units and other speech means which function in the framework of new sensibility discourse and reflect axiological preferences of the speakers.