Abstract
Purpose: The purpose of this paper is to clarify some issues regarding citation indexing, analysis and searching.Design/methodology/approach: The paper begins with a discussion on an article in the D‐Lib Magazine and then focuses on deflated citation counts and inflated and phantom citation counts.Findings: The combination of the inflated citation count values dispensed by Google Scholar (GS) with the ignorance and shallowness of some GS enthusiasts can be a real mix for real scholars.Originality/value: The paper offers insight into deflated, inflated and phantom citation counts.