Although many companies have become financially weak in the current economy, Blue Diamond Growers, a worldwide producer and marketer of almonds, and Harley‐Davidson, Inc., are thriving. While other companies are cutting back on production and staffing in order to maintain a financial foothold, Blue Diamond and Harley‐Davidson remain strong in their respective industries: Blue Diamond processes and packages one‐third of the world's almond crop each year, and Harley‐Davidson has cornered 60% of the market for heavyweight motorcycles.