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The Future of Research in Marketing: Marketing Science
Home
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The Future of Research in Marketing: Marketing Science
The Future of Research in Marketing: Marketing Science
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Frank M. Bass
Frank M. Bass
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1 February 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(1)
https://doi.org/10.2307/3172509
Abstract
No abstract available
Keywords
MARKETING SCIENCE
FUTURE OF RESEARCH IN MARKETING
Cited by 45 articles