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The Influence of Print Advertisement Organization on Affect toward a Brand Name
Home
Publications
The Influence of Print Advertisement Organization on Affect toward a Brand Name
The Influence of Print Advertisement Organization on Affect toward a Brand Name
CJ
Chris Janiszewski
Chris Janiszewski
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1 June 1990
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 17
(1)
https://doi.org/10.1086/208536
Abstract
No abstract available
Keywords
BRAND NAME
INFLUENCE OF PRINT
ORGANIZATION ON AFFECT
PRINT ADVERTISEMENT ORGANIZATION
Cited by 95 articles