Hospital Choice Criteria
- 14 May 1991
- journal article
- Published by Taylor & Francis Ltd in Journal of Hospital Marketing
- Vol. 5 (2), 5-16
- https://doi.org/10.1300/j043v05n02_02
Abstract
Because of increasing competition, hospital administrators need to understand the criteria consumers use when making the choice of hospital services. This empirical study found the physical plant of the hospital in addition to the hospital staff play prominent roles in consumer selection of a hospital. A hospitals' overall reputation in addition to any previous contact with the hospital also have a major impact on hospital choice.Keywords
This publication has 2 references indexed in Scilit:
- Loyalty of hospital patients: A vital marketing objectiveHealth Care Management Review, 1987
- A National Health Program for Infants, Children and YouthHealth Care Management Review, 1978