Relationship building in the financial services marketplace: The importance of personal selling
- 30 May 2014
- journal article
- Published by Springer Science and Business Media LLC in Journal of Financial Services Marketing
- Vol. 19 (2), 74-84
- https://doi.org/10.1057/fsm.2014.11
Abstract
No abstract availableKeywords
This publication has 22 references indexed in Scilit:
- Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and imageJournal of Financial Services Marketing, 2011
- Customers’ ways of making sense of a financial service relationship through intersubjective mirroring of othersJournal of Financial Services Marketing, 2010
- How motivation, opportunity, and ability drive knowledge sharing: The constraining‐factor modelJournal of Operations Management, 2007
- CLVJournal of Relationship Marketing, 2006
- Moving beyond the direct effect of SFA adoption on salesperson performance: training and support as key moderating factorsIndustrial Marketing Management, 2005
- An empirical investigation of technology acceptance in a field sales force settingIndustrial Marketing Management, 2005
- Antecedents and consequences of CRM technology acceptance in the sales forceIndustrial Marketing Management, 2005
- Developing the sales force, growing the business: The direct selling experienceBusiness Horizons, 2004
- Hospitality Industry Sales Force Automation: Organizational and Individual Levels of Adoption and the Implications on Performance, Productivity and ProfitabilityJournal of Hospitality & Leisure Marketing, 2004
- Home‐based teleworking and the employment relationshipPersonnel Review, 2003