Strategic management of electronic commerce: an adaptation of the balanced scorecard

Abstract

The balanced scorecard is a formal management technique that is built on the premise that measurement is a prerequisite to strategic management. A broad range of business goals can be incorporated in the scorecard and realistic performance targets can be aligned with business strategies. Electronic commerce is rapidly becoming concerned with the many different ways organisations do business and is therefore an area of strategic concern to organisations. A case study of the implementation of the balanced scorecard in a public utility will be analysed to suggest how the basic concepts and philosophy of the balanced scorecard can be retained in its adaptation to the strategic management of electronic commerce.