Immediate Effects of the Arizona Alcohol Warning Poster
Open Access
- 1 March 1993
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 12 (1), 69-77
- https://doi.org/10.1177/074391569501200107
Abstract
Exposure to, awareness of, beliefs about, and memory for the warning on the recently required Arizona alcohol warning poster were measured in a sample of college students before (N = 362) and after (N = 332) the legislation became effective on January 1, 1992. The introduction of the warning poster was associated with greater exposure, awareness, and memory. The authors found inconsistent evidence for an association between the introduction of the warning poster and beliefs. Secular trends did not appear to be responsible for these changes.Keywords
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