What Consumer Research Is...

1 June 1987

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 14 (1), 136-140
https://doi.org/10.1086/209101

Abstract

Bobby J. Calder, Alice M. Tybout; What Consumer Research Is …, Journal of Consumer Research, Volume 14, Issue 1, 1 June 1987, Pages 136–140, https://doi.org/10

Keywords

ALICE
HTTPS
CONSUMER RESEARCH
PAGES
CALDER
BOBBY
JOURNAL OF CONSUMER
TYBOUT
DOI.ORG/10

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