'Health for me': a sociocultural analysis of healthism in the middle classes

Abstract
In this paper, we address what many health professionals see as a common, increasingly uncontainable and personally stressful problem: the beliefs, behaviour and expectations of the articulate, health-aware and information-rich middle-classes. We describe some fictitious case scenarios, which reflect real-life problems that we have encountered in clinical situations as a general practitioner (Greenhalgh) and psychiatrist (Wessely). The scenarios were constructed using a technique called ‘critical fiction’, in which themes from real cases are systematically extracted and fictionalized into new stories1. They are deliberately somewhat stereotypical, and we acknowledge that the perceptions and choices of any individual will not be determined solely (or even predominantly) by the various socio-cultural phenomena explored in this chapter. Nevertheless, these cases serve to illustrate our analysis of the origins and nature of the ‘health for me’ phenomenon.