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The Self-Confidence-Advertising Response Relationship: A Function of Situational Distraction
Home
Publications
The Self-Confidence-Advertising Response Relationship: A Function of Situational Distraction
The Self-Confidence-Advertising Response Relationship: A Function of Situational Distraction
SB
Stewart W. Bither
Stewart W. Bither
PW
Peter L. Wright
Peter L. Wright
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1 May 1973
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 10
(2)
,
146
https://doi.org/10.2307/3149819
Abstract
No abstract available
Keywords
ADVERTISING RESPONSE
CONFIDENCE ADVERTISING
SITUATIONAL DISTRACTION
RESPONSE RELATIONSHIP
Cited by 14 articles