Towards a Better Understanding of Fashion Clothing Involvement
- 2 December 2011
- journal article
- Published by SAGE Publications in Australasian Marketing Journal
- Vol. 20 (2), 127-135
- https://doi.org/10.1016/j.ausmj.2011.10.004
Abstract
This study is concerned with consumer involvement in fashion clothing. Amidst the consumer objects that facilitate everyday life, fashion clothing is an important and meaningful object for many consumers. In the extant consumer literature few studies have attempted to examine fashion clothing involvement, particularly in terms of its causes and outcomes. This study then focuses on building a reliable nomological network to bring a greater understanding to this facet of consumer behaviour. To achieve this, materialism and gender are examined as drivers of fashion clothing involvement. Recreational shopper identity, ongoing information search, market mavenism, and purchase decision involvement are explored as outcomes of fashion clothing involvement. Data were gathered using an Australian Generation Y sample resulting in 200 completed questionnaires. The results support the study's model and its hypotheses and show that materialism and gender are significant drivers of fashion clothing involvement. While also, recreational shopper identity, ongoing information search, market mavenism and purchase decision involvement are significant outcomes of fashion clothing involvement.Keywords
This publication has 58 references indexed in Scilit:
- Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvementInternational Journal of Consumer Studies, 2008
- Materialism and Well-Being: A Conflicting Values PerspectiveJournal of Consumer Research, 2002
- Toward understanding the young consumer's brand associations and ethnocentrism in the lion's portPsychology & Marketing, 2002
- An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothingJournal of Economic Psychology, 2000
- Identification and validation of the components of the person-object relationshipJournal of Business Research, 1996
- Special Possessions and the Expression of Material ValuesJournal of Consumer Research, 1994
- Uncertainty orientation: Expalaining diffeerences in purchase involvement and external searchPsychology & Marketing, 1994
- A causal model of consumer involvementJournal of Economic Psychology, 1989
- Possessions and the Extended SelfJournal of Consumer Research, 1988
- City Shoppers and Urban Identification: Observations on the Social Psychology of City LifeAmerican Journal of Sociology, 1954