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Implicit Claims: The Role of Corporate Reputation in Value Creation
Home
Publications
Implicit Claims: The Role of Corporate Reputation in Value Creation
Implicit Claims: The Role of Corporate Reputation in Value Creation
ID
I Devine
I Devine
PH
P Halpern
P Halpern
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1 April 2001
journal article
Published by
Springer Science and Business Media LLC
in
Corporate Reputation Review
Vol. 4
(1)
,
42-49
https://doi.org/10.1057/palgrave.crr.1540131
Abstract
No abstract available
Keywords
REPUTATION
IMAGE
IDENTITY
BRAND
STAKEHOLDER
COMMUNICATIONS
INTANGIBLES
PHILANTHROPY
ADVERTISING
POSITIONING
CORPORATE BRANDING
E-COMMUNICATION
Cited by 52 articles