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Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
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Publications
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
RP
Richard W. Pollay
Richard W. Pollay
BM
Banwari Mittal
Banwari Mittal
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1 July 1993
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 57
(3)
,
99
https://doi.org/10.2307/1251857
Abstract
A comprehensive model of attitudes toward advertising includes three personal utility factors (product information, social image information, and hedonic amusem...
Keywords
BEEF
MODEL
SEGMENTS
ATTITUDES
ADVERTISING
PERSONAL UTILITY
HEDONIC AMUSEM
CONSUMER CRITICISM
All Articles
Open Access
Cited by 206 articles