Evaluating of CRM in Banking Sector: A Case Study on Employees of Banks in Konya
Open Access
- 1 January 2014
- journal article
- Published by Elsevier BV in Procedia - Social and Behavioral Sciences
- Vol. 109, 6-10
- https://doi.org/10.1016/j.sbspro.2013.12.412
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Application of Customer Relationship Management in Investment BanksAsian Social Science, 2010
- Critical Factors and Benefits in the Implementation of Customer Relationship ManagementTotal Quality Management & Business Excellence, 2007
- The Customer Pyramid: Creating and Serving Profitable CustomersCalifornia Management Review, 2001