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Do Coupon Expiration Dates Affect Consumer Behavior?
Home
Publications
Do Coupon Expiration Dates Affect Consumer Behavior?
Do Coupon Expiration Dates Affect Consumer Behavior?
JI
J. Jeffrey Inman
J. Jeffrey Inman
LM
Leigh McAlister
Leigh McAlister
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1 August 1994
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 31
(3)
,
423
https://doi.org/10.2307/3152229
Abstract
No abstract available
Keywords
DATES AFFECT
AFFECT CONSUMER BEHAVIOR
COUPON EXPIRATION DATES
Cited by 98 articles