Determinants of new industrial product performance: a strategic re-examination of the empirical literature

Abstract

Abshaer-In this paper we reexamine and generalize research finding on the determinants af industrial innovnlion performanee using a fhree- dimendoad framework. Those dimeadons *re: generality over inaova- Lions, decision foeus, and managerial controltabiiy. The major determi- nants identified am: n) sfrateeie and ornaoizstioaal hctors includine general mnaagemml'r suppan, budncsr-project fil, and R&D-marketing inanrtion: bl K&D nad produrtium lsrtom including product vuperiur- ity, experieaee sad synergy effect, wr bemefit of the product, snd patent Protection; and ef market and environmental faders including degree of comi~ticion and market erowth. An empirical studv of 112 mew indostrial - products confirms that dynamic iateraction exists betweeen there determi- nants and the launch lime of the product.