Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel
- 1 July 2008
- journal article
- Published by Oxford University Press (OUP) in Journal of Computer-Mediated Communication
- Vol. 13 (4), 959-972
- https://doi.org/10.1111/j.1083-6101.2008.00426.x
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
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