Estimating Demand for Alternatives to Cigarettes with Online Purchase Tasks
- 1 January 2014
- journal article
- research article
- Published by JCFCorp SG PTE LTD in American Journal of Health Behavior
- Vol. 38 (1), 103-113
- https://doi.org/10.5993/ajhb.38.1.11
Abstract
Objectives: To explore how advertising affects demand for cigarettes and potential substitutes, including snus, dissolvable tobacco, and medicinal nicotine. Methods: A Web-based experiment randomized 1062 smokers to see advertisements for alternative nicotine products or soft drinks, then complete a series of purchase tasks, which were used to estimate demand elasticity, peak consumption, and cross-price elasticity (CPE) for tobacco products. Results: Lower demand elasticity and greater peak consumption were seen for cigarettes compared to all alternative products (p < .05). CPE did not differ across the alternative products (p < .03). Seeing relevant advertisements was not significantly related to demand. Conclusions: These findings suggest significantly lower demand for alternative nicotine sources among smokers than previously revealed.Keywords
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