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Music, Mood, and Marketing
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Music, Mood, and Marketing
Music, Mood, and Marketing
GI
Gordon C. Bruner Ii
Gordon C. Bruner Ii
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1 October 1990
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 54
(4)
,
94
https://doi.org/10.2307/1251762
Abstract
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this...
Keywords
MOOD
HUMAN BEINGS
VARIOUS WAYS
AFFECTS HUMAN
MARKETING PRACTITIONERS
MUSIC AFFECTS
PLAYED MUSIC
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Open Access
Cited by 212 articles