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New Marketing Mix Stresses Service
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New Marketing Mix Stresses Service
New Marketing Mix Stresses Service
DC
David A. Collier
David A. Collier
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1 February 1991
journal article
review article
Published by
Emerald
in
Journal of Business Strategy
Vol. 12
(2)
,
42-45
https://doi.org/10.1108/eb039402
Abstract
The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.
Keywords
TWO EXAMPLES
NONTRADITIONAL INGREDIENTS
EXAMPLES ILLUSTRATE
HELP FORMULATE
NEW MARKETING
STRESSES SERVICE
FORMULATE MARKETING
LOST BASED
All Articles
Open Access
Cited by 19 articles