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Do Firms Need a Custom-Designed New Product Screening Model?
Home
Publications
Do Firms Need a Custom-Designed New Product Screening Model?
Do Firms Need a Custom-Designed New Product Screening Model?
UB
Ulrike Brentani
Ulrike Brentani
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1 June 1986
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 3
(2)
,
108-119
https://doi.org/10.1111/1540-5885.320108
Abstract
No abstract available
Keywords
MODELS
FIRM
NEW PRODUCT
FORMAL EVALUATION
DECISIONS
SCREENING NEW
Cited by 12 articles