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Consumer Perception of Product Risks and Benefits
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Consumer Perception of Product Risks and Benefits
Consumer Perception of Product Risks and Benefits
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1 January 2017
book
Published by
Springer Science and Business Media LLC
https://doi.org/10.1007/978-3-319-50530-5
Abstract
No abstract available
Keywords
CONSUMER BEHAVIOR
CONSUMER PERCEPTION
PERCEPTION RISK INSTRUMENT
PRODUCT BENEFIT
PRODUCT RISKS
PRODUCT SAFETY SURVEILLANCE
RATIONAL CHOICE
RISK ASSESSMENT
RISK PERCEPTION
Cited by 6 articles