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Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures
Home
Publications
Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures
Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures
BB
Brett Boyle
Brett Boyle
FD
F. Robert Dwyer
F. Robert Dwyer
RR
Robert A. Robicheaux
Robert A. Robicheaux
JS
James T. Simpson
James T. Simpson
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1 November 1992
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 29
(4)
,
462
https://doi.org/10.2307/3172712
Abstract
No abstract available
Cited by 258 articles