The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time
- 1 April 2003
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 67 (2), 123-139
- https://doi.org/10.1509/jmkg.67.2.123.18610
Abstract
The authors investigate the overall and subarea influence of a comprehensive set of marketing and marketing-related journals at three points in time during a 30-year period using a citation-based measure of structural influence. The results show that a few journals wield a disproportionate amount of influence in the marketing journal network as a whole and that influential journals tend to derive their influence from many different journals. Different journals are most influential in different subareas of marketing; general business and managerially oriented journals have lost influence, whereas more specialized marketing journals have gained in influence over time. The Journal of Marketing emerges as the most influential marketing journal in the final period (1996-97) and as the journal with the broadest span of influence across all subareas. Yet the Journal of Marketing is notably influential among applied marketing journals, which themselves are of lesser influence. The index of structural influence is significantly correlated with other objective and subjective measures of influence but least so with the impact factors reported in the Social Sciences Citation Index. Overall, the findings demonstrate the rapid maturation of the marketing discipline and the changing role of key journals in the process.Keywords
This publication has 34 references indexed in Scilit:
- Faculty Perceptions of Marketing JournalsJournal of Marketing Education, 1997
- Is accounting a global or a local discipline? evidence from major research journalsAccounting, Organizations and Society, 1996
- Finance Research Productivity and InfluenceThe Journal of Finance, 1995
- Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange PerspectiveJournal of Consumer Research, 1992
- Measures, Models, and Graphical Displays in the Analysis of Cross-Classified DataJournal of the American Statistical Association, 1991
- The development of strategic management: Journal quality and article impactStrategic Management Journal, 1990
- An Index of Subgroup Influence in Dependency NetworksAdministrative Science Quarterly, 1986
- Evaluating Journal Publications of Marketing Professors: A Second LookJournal of Marketing Education, 1983
- JOURNAL RANKING AND SELECTION: A REVIEW IN PHYSICSJournal of Documentation, 1976
- An Input-Output Approach to Clique IdentificationSociometry, 1965