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Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation
Home
Publications
Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation
Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation
MK
Masaaki Kotabe
Masaaki Kotabe
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1 April 1990
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 54
(2)
,
19
https://doi.org/10.2307/1251867
Abstract
No abstract available
Cited by 86 articles