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Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
Home
Publications
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
DS
David W. Stewart
David W. Stewart
WB
William O. Bearden
William O. Bearden
RN
Richard G. Netemeyer
Richard G. Netemeyer
MM
Mary F. Mobley
Mary F. Mobley
GB
Gordon C. Bruner
Gordon C. Bruner
PH
Paul J. Hensel
Paul J. Hensel
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1 November 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(4)
,
525
https://doi.org/10.2307/3172696
Abstract
No abstract available
Cited by 24 articles