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Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
Home
Publications
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
Randolph E. Bucklin
Randolph E. Bucklin
SG
Sunil Gupta
Sunil Gupta
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1 May 1992
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 29
(2)
,
201
https://doi.org/10.2307/3172570
Abstract
No abstract available
Keywords
SEGMENTATION
BRAND CHOICE
PURCHASE INCIDENCE
INTEGRATED MODELING
MODELING APPROACH
Cited by 152 articles