Wellness Brand in Personal Internet-blogs and Social Networks
Open Access
- 25 October 2019
- journal article
- research article
- Published by EDP Sciences in SHS Web of Conferences
- Vol. 69, 00107
- https://doi.org/10.1051/shsconf/20196900107
Abstract
The article deals with the brand of ‘wellness' on the basis of hypertexts of personal Internet communication. The author focuses on wellness-concept branding in Russian and English texts of personal blogs and social networks. The author has concluded that the hypertextual medium of personal Internet discourse is an efficient genre platform to influence the targeted audience, to make a search for wellness followers, having simple, convenient and necessary tools to promote the healthy life style, to increase the number of clients of health centres, spa and fitness centres and wellness-industry, in general.This publication has 4 references indexed in Scilit:
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- THE GENRES OF THE PERSONAL INTERNET DISCOURSE: COMMUNICATIVE EXPLICATIONS OF A PERSONInternational Journal “Speech Genres”, 2016
- GENRE INDIVIDUALITY OF INSTAGRAM SOCIAL NETInternational Journal “Speech Genres”, 2016