The current state of efforts to understand the phenomenon of geometric magnetic frustration is described in the context of several key materials. All are transition metal oxides which crystallize with magnetic lattices which are geometrically or topologically prone to frustration such as those based on triangles or tetrahedra which share corners, edges or faces. These include the anhydrous alums, jarosites, pyrochlores, spinels, magnetoplumbites, garnets, ordered NaCl and other structure types. Special attention is paid to materials which do not undergo long range ordering at the lowest temperatures but instead form exotic ground states such as spin glasses, spin liquids and spin ices, and to S = 1/2 based materials.