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Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior
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Publications
Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior
Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior
JH
Jacob Hornik
Jacob Hornik
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1 June 1984
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 11
(1)
,
615-618
https://doi.org/10.1086/208998
Abstract
The effect of different temporal and nontemporal cues on individuals' time perception was observed using data on actual and perceived time in retail
Keywords
CONSUMER BEHAVIOR
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Open Access
Cited by 248 articles