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Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research
Home
Publications
Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research
Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research
NM
Naresh K. Malhotra
Naresh K. Malhotra
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3 April 1991
journal article
Published by
Informa UK Limited
in
Journal of Global Marketing
Vol. 4
(2)
,
63-92
https://doi.org/10.1300/j042v04n02_05
Abstract
No abstract available
Keywords
MARKETING RESEARCH
INTERNATIONAL MARKETING
COLLECTING QUANTITATIVE
QUANTITATIVE DATA
ADMINISTRATION OF QUESTIONNAIRES
Cited by 10 articles