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A Reassessment of the Effects of Appeals on Response to Mail Surveys
Home
Publications
A Reassessment of the Effects of Appeals on Response to Mail Surveys
A Reassessment of the Effects of Appeals on Response to Mail Surveys
TC
Terry L. Childers
Terry L. Childers
WP
William M. Pride
William M. Pride
OF
O. C. Ferrell
O. C. Ferrell
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1 August 1980
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 17
(3)
,
365
https://doi.org/10.2307/3150535
Abstract
No abstract available
Cited by 57 articles