The WOW factor: Creating value through win-back offers to reacquire lost customers
- 31 December 2007
- journal article
- Published by Elsevier BV in Journal of Retailing
- Vol. 83 (1), 47-64
- https://doi.org/10.1016/j.jretai.2006.10.005
Abstract
No abstract availableKeywords
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